New Launch – Lakme Absolute Lip Pout Matte Masaba Lips Collection

Indian fashion designer Masaba Gupta has collaborated with Lakme beauty brand for their classic Lip Pouts collection named Lakme Absolute Lip Pout Matte Masaba Lips. The new collection includes 10 matte lipsticks in the designer’s signature candy prints and a mix of bright and nude colors. The price of the Lakme Absolute Lip Pout Matte Masaba Lips is Rs.750 and these lipsticks will be available at stores by the end of July. Given below are the shades available:

Lakme Absolute Lip Pout Matte Masaba Lips – Cherry Bite:

Lakme Absolute Lip Pout Matte Masaba Lips – Cotton Candy

Lakme Absolute Lip Pout Matte Masaba Lips – Hot Bubble Pink

Lakme Absolute Lip Pout Matte Masaba Lips – Hot Chocolate

Lakme Absolute Lip Pout Matte Masaba Lips – Hot Pink Queen

Lakme Absolute Lip Pout Matte Masaba Lips – Orange Candy

Lakme Absolute Lip Pout Matte Masaba Lips – Roll a Cola

Lakme Absolute Lip Pout Matte Masaba Lips – Smoky Red

Lakme Absolute Lip Pout Matte Masaba Lips – Sugar n Spice

Lakme Absolute Lip Pout Matte Masaba Lips – Caramel Toffee

Press Release:

Indian fashion designer Masaba Gupta of House of Masaba has collaborated with Lakmé for a collection of their classic Lip Pouts, inspired by sugary sweets from the ’90s. While Gupta’s previous beauty collaborations have involved her working mainly on the packaging, she believes this is the first line she can call her own. “We sat for a year, worked on the shades and the names, created digital films and I’m the face of it—it’s a complete 360 degree collaboration from scratch.”

The Lakmé Absolute Lip Pouts Masaba Lips collection includes 10 matte lipsticks in the designer’s signature candy prints and a mix of bright and nude colours. Priced at Rs 750 each, they’re inspired by candies: “a smoky red like the Phantom cigarettes, a bright orange like Mango Bite, Melody for the nudes and browns, pink bubblegum and a lovely plum and purple like the Roll-A-Cola”. When asked about how this collection stands out from the brand’s other products, Purnima Lamba, head of innovation – Lakmé India said, “Masaba had a wonderful set of concepts to share with the brand team, and we shortlisted a set of ideas and worked together toward the final shades and designs that were printed on to the Lip Pouts. The best part of this collection was that Masaba was part of the creation every step of the way. And the cherry on top was featuring her in our digital campaign too. This is the first time a designer has also featured as a model for Lakmé.”