The organic Canadian beauty brand Sephora presents the world’s largest collection of skin-tone based face makeup – COVER FX in India. Popular for its focus on high quality, healthy and natural looking foundations for every skin tone, COVER FX has been an absolute favourite with consumers and celebrities for a long time. COVER FX formulas are developed to provide a precise match for skin of all ethnicities, giving flawless, full coverage. Each product is free of parabens, fragrance and talc, making the range suitable for even the most sensitive skin types.
Press Release:
Mumbai, 11 July: What do women love the most in make up? Global Shade Palette? Healthy Foundation? Total Coverage? We’ve all said we wished there could be a make-up brand that did justice to our skin-tones and match it to perfection. Guess what! Sephora understands this need the best and is proud to bring to India, the biggest thing to happen to make-up since the invention of BB Cream. Arvind Lifestyle Brands proudly announces the exclusive launch of the most exciting make-up product of the year at Sephora— the all-vegan, all-Canadian: COVER FX. Popular for its focus on high quality, healthy and natural looking foundations for every skin tone, COVER FX has been an absolute favourite with consumers and celebrities for a long time.COVER FX formulas are developed to provide a precise match for skin of all ethnicities, giving flawless, full coverage. Each product is free of parabens, fragrance and talc, making the range suitable for even the most sensitive skin types.
Since their debut in the beauty market almost 16 years ago, COVER FX have released a number of revolutionary beauty products that help you look your best while actually improving your skin over time. With over 40 inclusive shades in the foundation category, COVER FX has a unique formula to provide a precise match, based on your undertone. For the ones who take ingredient choices seriously, each product is packed with vitamins, emollients and redness reducers.
“Cover FX has a blissful connection with Indian skin. The range and products offer the correct and closest shades of foundation to make you look even-toned, confident and comfortable in your own skin. Sephora already hosts an exclusive range of skin care brands and make-up and we felt the need to introduce a brand that can speak to Indian women. COVER FX does just that. The brand has evolved over the years, they’ve launched impressive and unique formulas which will definitely work well in India.” said Vivek Bali, Business Director and CE, Sephora India.He further added, “All Sephora stores will showcase the collection of COVER FX, We invite all customers to indulge in the face makeup experientialsby trained beauty experts on the range at all Sephora stores.”
“If you’ve always wanted to find your shade and couldn’t, we promise we will. With Colour FX making its debut in India, there are many innovations being made available, like theCover Click Concealer + Foundation, a stick version of the bestselling Total Cover Cream Foundation. It is an all-in- one product that can multitask like no other. India is going to love this face make up range. We have specially trained a team of beauty experts in Sephora at all stores to help our consumers get the best for their face be it anytime of the day and any weather” says Brett Gallager, Global Education Director, Cover FX.
On display at the launch will be the 24 universal shades of Cover FX Click Line. The Click Line is completely customisable; it allows two products to be housed in one container.Get all your most favourite COVER FX products are available at all Sephora outlets in India from August ,2016 onwards. Arvind Lifestyle Brands entered into the beauty and cosmetics segment through a partnership with SEPHORA (owned by LVMH Moet Hennessy Louis Vuitton, A French Luxury Conglomerate) last year and now manages its entireportfolio of 8 stores in India.
About Arvind Lifestyle Brands Limited: Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd which is India’s largest integrated textile player and is one of the oldest and most respected groups in the Textile Business in India. Arvind has licensing relationships with many international brands including Calvin Klein, Gant, Nautica, Aeropostale, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee, Mossimo, Geoffrey Beene, Gap, The Children’s Place and the most recent launch of Sephora. Arvind also has a portfolio of 12 of its own brands. Arvind has a JV with a subsidiary of PVH Corp. for the Tommy Hilfiger business in India. It also runs India’s largest value retail chain, Unlimited earlier known as Megamart.
About Sephora: Sephora has transformed the customer experience into an exclusive opportunity to indulge in beauty, fostering strong relationships with its brand and products. Sephora ethos remains unchanged: to present a leading beauty selection and always be on the lookout for what’s new. Offering to beauty fans, more than 200 selective and exclusive brands plus it’s own private label, the enterprising retailer is never short of surprising new ideas. Its unexpected concepts and non-conformist attitude are also evident both in its boutiques around the world and on its website, which together make Sephora an unparalleled international beauty leader.